Employee benefits have become crucial to attracting and retaining talent. Traditional offerings such as health coverage and retirement plans are now mentioned alongside lifestyle benefits like gym and wellness discounts. To remain competitive, employers are adding transit benefits to their list of essentials that current and prospective employees have come to expect.
Currently, 435,000 employees are signed up for ORCA Transit Benefits through their employer. In the last year alone, another 102 businesses joined the hundreds already enrolled—some enticed by the ORCA Business Incentive.
Now, King County Metro’s “Your commute is just the start” advertising campaign is connecting even more employers to attractive transit benefits packages for their most valuable asset: their people. And transit benefits are no longer seen as mainly for commuting to work, but equally for off-the-clock trips to countless other destinations.
Highlighting real people across King County, “Your commute is just the start” shows employees across industries enjoying transit benefits that suit work-life and life-life. No matter which type of team a business is supporting—traditional commuters, remote employees or a hybrid workforce—Metro’s ORCA transit benefits offer freedom and flexibility.
Fittingly, ORCA cards can be used on any mode of transit to reach any destination at any time. Whether staff are commuting to work, riding to a trailhead or shopping with friends, transit passes from their employer make them feel prepared, adventurous and valued.
By design, Metro’s ORCA Business Programs fit a variety of employer budgets and needs—and they can also evolve alongside your business and the economy. From unlimited yearly passes to á la carte pricing, all plans come with tax benefits and easily managed online accounts.
The “Your commute is just the start” campaign is running across broadcast television, digital radio, newspapers, magazines, social media and transit advertising. There are also sponsored placements during business networking forums, high-profile televised sporting events and radio news broadcasts.
Regardless of the work you do or how you do it, transit benefits are a competitive, complete and flexible way to strengthen your workforce and improve the lives of your employees. To learn more, visit kingcounty.gov/MetroBusiness or email employer.services@kingcounty.gov
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